AMANDA SEYFRIED TALKS MAKE IT CUTE


August 24, 2023

The sustainable brand pops-up on island at Many Moons this weekend.

story by Antonia DePace

Many know Amanda Seyfried for her roles in hit films Mean Girls, Mamma Mia, Dear John and more, but more recently, the actress added another title to her resume: small business owner. Earlier this year, Seyfried, along with childhood friends Anne Hoehn and Maureen North, founded Make It Cute, a sustainable play decor company. “Between the strange and the scary of the pandemic, we were able to find some inspiration between the three of us,” Seyfried says. “We were sick of being surrounded by all this junk, really. … We try to be responsible with the things we purchase but we can't always control what other people are buying for our kids.”

Currently, two beautiful indoor playhouses are available on the website in cottage and modern farmhouse designs, both of which can be found at Make It Cute’s pop-up on August 26 at Manymoons. Seyfried notes that more styles will be launched in the near future.


“We're trying to make something beautiful, things that are actually going to make us as parents feel calmer while our kids get to do what they do best, which is play,” she adds. This means details like idyllic white picket fences, blue shutters, hand illustrated plants, white oak planks in a herringbone pattern and so much more.

In addition to having an aesthetic that can complement a home’s design, each playhouse is also made in the United States and constructed with heavy duty corrugated cardboard, which is made with over 50 percent recycled materials. The playhouse and packaging is 100 percent recyclable. “Make It Cute was so necessary for us because it was something that was not just responsible for the environment, but also something that is really nice for us to look at and really fits in with our design aesthetic,” Seyfried explains. “Then also something that the kids can dress up however they want and use however they want.”

Make It Cute also plants a tree for every playhouse purchased in partnership with EARTHDAY.ORG’s The Canopy Project. Of note, they’ve already donated 5,000 trees. In the future, Seyfried hopes to personally be a part of the tree planting initiative to further her impact. She says, “It's a direct line back into the earth.”

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