17 North Beach Street
Nantucket, MA 02554
(508) 228-1515
Beau & Ro Finds a Home on Nantucket
Meet Sara Rossi of Beau & Ro, one of the newest boutiques to hit Nantucket.
From day dresses to statement earrings, stylish sun hats to evening clutches, there's a new one-stop-shop on Nantucket. Beau & Ro, located downtown at 4 Federal Street, opened its island doors this summer - following a few years of great success at their flagship store in Charleston - and it was a bit of a homecoming of sorts for founder Sara Rossi. N Magazine caught up with Rossi to learn more about the new boutique, her Nantucket origin story, and the ever-expanding and evolving growth of Beau & Ro.
Tell us about your ties to the island.
My family started vacationing on Nantucket over 30 years ago and after launching Beau & Ro, the island contributed to much of the early success of the brand. From my first-ever trunk show at Eye of the Needle, to CRU waitresses wearing our signature Beau & Ro belt bags, to opening The Skinny Dip in 2016, I've seen the island evolve... but the one constant that has never waivered is the supportiveness of this community. Our Charleston store has been so well received down south on King Street, and I am excited to have brought a little bit of that Beau & Ro magic to this special island!
As you were watching the island evolve, it seems that Beau & Ro was doing the same.
I founded Beau & Ro in 2013 out of my New York City studio apartment, and since then, have grown the company from strictly handbags and accessories to an apparel brand sold in nearly 300 stores around the country, including our own two Beau & Ro stores in Charleston and now Nantucket. Beyond that, Beau & Ro is produced in our fair trade factory, Olive Workshop. The factory was founded by me and my fiancé, a Delhi native, in order to increase transparency in the production process and offer a supportive and inspiring environment for stitchers in India. Olive Workshop manufactures the Beau & Ro line, as well as apparel and textiles for other female-founded brands. Since opening in November of 2022, Olive Workshop has more than doubled in size and has even opened a second factory to support an influx of production requests from designers.
What can shoppers expect when they step inside Beau & Ro?
I design our shops to be colorful and calming with playful prints and patterns, just like the merchandise! And I curate my collection alongside over 100 other brands that I love, so there is something for everyone.
Who are some of your favorite designers in the Nantucket shop this summer?
Alongside Beau & Ro's collection, I have so many fun brands from around the world including Coco Shop, Daydress, Eddy, Ephemera, Frances Valentine, Odile, Sue Sartor, HART, Lorna Murray, Lack of Color, Le Specs, and so much more.
What three words would you say describe the Beau & Ro style?
Bright, fun, and effortless.
What three pieces should every Nantucket woman have in her closet?
White jeans that you can dress up or down, a cozy sweater for chilly nights, and a kaftan that can take you from the beach to the brewery to CRU.
Which current fashion trend do you hope goes away quickly?
I'm seeing things trend away from the ditsy florals and lace in favor of more geometrics and bold prints. The uber-feminine prints had a nice run, but I'm ready to mix it up.
And which trend do you hope is here to stay?
I would love to see matching sets stick around. I love a pant or skirt set that can be worn together or as separates. I also hope the block heel never goes out of style. They're practical and comfortable, but still chic.
You can find Beau & Ro at 4 Federal Street on Nantucket, or visit them online at beauandro.com.
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