What’s the most common mistake you see island businesses make in marketing themselves?

As the majority of island businesses are seasonal, most tend to cut their marketing off “cold turkey” and push pause on almost all strategies in place for the offseason. While it is completely understandable to lay off the pedal when most are only bringing in profits during the “on season,” completely disappearing from social or not putting any money and effort behind offseason advertising can really hurt their potential growth year to year.

When it comes to digital marketing, what’s a trick of the trade to easily supercharge your online presence?

Paid advertising to increase exposure, a website that is responsive and that converts, and professional photography to show off your offerings, products and services can take any business such a long way.

Everyone wants to grow their social media following. What’s an effective strategy to do so?

Growing on social media can be challenging when you don’t know what to post or how to engage with your audience and online community. Make sure you are keeping up with the latest trends and features on each platform. Create a calendar to post content and stick to it! And invest the time to grow by engaging daily with your audience. Growth doesn’t happen overnight and it doesn’t happen with minimal effort. When people say social media is a full-time job, it really is if you want results!

What’s the wrong way to go about it?

Uploading a single post once a week or month with no hashtags and logging off immediately after to try to save time or prevent stress. By far the worst thing you could do is buy followers for a “quick fix” when, in reality, this will destroy your engagement rate and significantly reduce the number of real followers that you actually want to reach with your content.

Where should one spend their time as it relates to social media?



It is extremely dependent on your target audience and what platforms they spend the most time on. I highly recommend doing some research on this, as the results may surprise you. But there are different purposes and “styles” of content for each platform, as well as ways to engage and interact with your audience. You have to find the ones that make the most sense for your business. TikTok, for example, is for exposure, reach and showing off personality, whereas LinkedIn is a better platform to show off your industry knowledge and share news, events and organizations you support and interact with.

What’s the best piece of advice, business or otherwise, that you ever received?



Stay true to yourself. There is no single path that will lead you to be successful, whatever that may mean to you.

Learn more about Renee Perkins and her company Nantucket Island Marketing at NantucketIslandMarketing.com